The OF US brand was founded in early 2015 as a creative outlet for artist & designer, Zack Deus.
The name is rooted from a mix of the prefix, “de”, which translates to “of” in most latin based languages. The family name, “Deus”, is of Portuguese origin and translates to “God”. When broken in half, it becomes, “De-Us”, or essentially, “Of-Us”.
OF US is the unofficial sister brand to SOSICO. & represents the creative balance between the two. With no form of marketing structure, seasonally scheduled collections, or demographic to directly sell to - it does not flex or adhere to any trend. Its backwards nature & concept deems it solely exclusive to the individuals behind & around it.
It is created Of Us and exclusively For Us.