Last week we leaked a few different photos of some celebrities wearing various SOSICO. garments in what became a confusing mash-up of people breaking their brains trying to figure out wether these photos were real or not.

During this time, I questioned if people forgot that I am, in fact a graphic designer (with knowledge of and access to photoshop), and also that I do have some type of sense of humor. These photos were VERY fake. For example, the Jonah Hill photo was taken from a scene from the movie, "22 Jump Street". Jokes...

Although, my desired reaction and goal was accomplished through this small social experiment - to drive engagement, to make people think, to make people react, and ultimately; to make people talk.

Check out the "Before" & "After" photos below